02:36
Q&A: Where is our front door? What are the top landing pages of our website?
by WholeWhale
21 hours ago ∗ Views: 7
First, what is a landing page? A landing page is the first page that users come to when they visit your site. This is not always the home page, which ...
01:13
Coming Soon to WWU: Building Better Traffic
by WholeWhale
6 days ago ∗ Views: 9
An introduction to Building Better Traffic: Content Marketing and SEO to drive impact You have your website, but how do you get people to get through ...
02:13
Q&A: How is organic traffic doing year over year?
by WholeWhale
6 days ago ∗ Views: 6
Our question for today is “How is organic traffic growing year over year?” Organic traffic is search behavior, or how people are finding your webs...
07:01
Nonprofit Mission Statements vs. Vision Statements
by WholeWhale
1 week ago ∗ Views: 112
Mission statements and vision statements are often confused for one another and therefore used interchangeably. Here we dive into what they are, why t...
05:41
What’s a source? What’s a medium? Why should you care?
by WholeWhale
2 months ago ∗ Views: 252
What's a source? What's a medium? Why should you care? In Google Analytics, Source/Medium help you to determine how people get to your site. They give...
02:32
Donation Tracking: Google Analytics & Donation Platforms
by WholeWhale
2 months ago ∗ Views: 45
Link Google Analytics and your donation platform to examine donor behavior and track donations over time. Resources: GOOGLE DEV GUIDE FOR ...
02:14
Customize Google Analytics with Dashboards
by WholeWhale
3 months ago ∗ Views: 39
Analytics dashboards are one of the easiest ways you can make data digestible and more fun for every member of your team. A dashboard is a way of disp...
03:18
Google Analytics Best Practices
by WholeWhale
3 months ago ∗ Views: 56
Optimize your GA account by setting up these “best practice” configurations: 1. Create an unfiltered view to serve as a data backup. 2. Block bots...
01:47
Introduction to Google Analytics Goals
by WholeWhale
3 months ago ∗ Views: 30
Google Analytics Goals are your way of telling Google what is important to track on your site. Create goals that track the most important user behavio...
03:56
Simple Ghost Spam Filter for Google Analytics
by WholeWhale
3 months ago ∗ Views: 49
Take spam out of the equation for more accurate reporting. Here's a step by step guide for filtering out spam in Google Analytics. To ensure all data ...
14:42
WWULive Nonprofit Design 360: Do's and Don'ts of Nonprofit Design with Great Believer
by WholeWhale
4 months ago ∗ Views: 49
Design for nonprofits goes far beyond an organization's visual identity. Good design can help your organization express “personality” and build th...
18:04
WWULive Nonprofit Design 360: Don't Stop A/Believing with Whole Whale
by WholeWhale
4 months ago ∗ Views: 28
Design for nonprofits goes far beyond an organization's visual identity. Good design can help your organization express “personality” and build th...
03:38
How and When to Use Content Locker to Increase Email Sign-Ups
by WholeWhale
4 months ago ∗ Views: 65
If you're looking to increase email sign-ups, try giving content locker a whirl. If you've never heard of content locker, here's the gist: a content l...
03:40
Where to Find AdWords Keywords Ideas
by WholeWhale
4 months ago ∗ Views: 69
You're working on building out your nonprofit's Google AdWords account when you run out of ideas for keywords. You're stumped. How do you move forward...
04:37
Seasonal Campaign Ideas for Nonprofits
by WholeWhale
5 months ago ∗ Views: 73
No matter the season, you'll want to gather momentum for your organization by planning awareness and fundraising campaigns throughout the year.